Baly, a leading and innovative tech-powered super application, is transforming the way people in Iraq commute, enjoy their favorite meals, and deliver their necessities. Since its establishment in early 2021, Baly has emerged as a revolutionary companion for Iraqis, offering comprehensive solutions for commuting, dining, and delivery, including bicycle taxis and Baly box item-delivery. Today, the Baly application boasts over 1 million downloads and more than 850,000 active users.
In today’s fast-paced tech-dependent world, Baly is continuously evolving and developing its services while expanding its customer base. Recognizing its need to streamline the driver registration process, became evident that Baly needed a more cost-friendly, yet comprehensive, solution. In addition to focusing on customers and drivers, Baly wanted to seek solutions to bolster its marketing efforts and increase conversion rates.
With Baly’s strong belief in transforming the commuting, dining, and delivery experiences for Iraqis, it was necessary to adopt new technologies to enhance brand reputation and boost retention. Trusting in the power of omnichannel solutions, Baly chose to partner with CEQUENS to deploy its SMS, WhatsApp Business, and Bots services.
Baly’s partnership with CEQUENS paved the way for the implementation of several key strategies:
Baly’s partnership with CEQUENS led to remarkable improvements:
9% Conversion Rate Increase
Utilizing CEQUENS WhatsApp Business API and CEQUENS Bots, Baly noticed an immediate surge in driver registration rates, effectively expanding their driver network by 9% in a record time of only two weeks.
40% Reduction in Operational Costs
Switching to a non-SMS solution, CEQUENS WhatsApp Business API, the company was able to drastically cut operational costs by 40%.
25% Increase in Client Base
By using both CEQUENS SMS and CEQUENS WhatsApp Business API for marketing activities, including announcing new vendors, seasonal promotions, and offers for their food delivery service, Baly witnessed an exponential growth of 25% in their number of active users.
"Partnering with CEQUENS has been a game-changer for Baly. Their seamless and cost-effective solutions have helped us cut costs and improve registration rates. Most importantly, by being able to offer our users an enhanced customer experience, we’ve really seen our customer base grow. Taking the omnichannel communications solutions route has truly elevated our business."
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Mohammed Oudah Marcom Manager at Baly |
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