Established in 2013, Tamatem is the first-ever Arabic mobile games publisher in the region. Offering a selection of handpicked mobile games tailored specifically to the language and culture of the Arabic-speaking world, the company currently boasts 50 released titles, 100 million downloads, and 1 million monthly active users. We sat down with Rami Hammad, VP of Operations at Tamatem to learn more about the company and chat about what inspired them to embrace omnichannel communication solutions as part of their digital transformation journey.
Tell us about Tamatem and your digital transformation journey.
Tamatem, the leading game publishing company, has been at the forefront of digital innovation in the gaming industry. Our journey began with a focus on localizing and publishing mobile games for the Arabic-speaking market. Over the years, we've embraced digital transformation by investing in advanced game development tools, cloud technologies, and data analytics to enhance our game offerings and user experiences. This transformation has improved our operational efficiency and enabled us to understand better and cater to our unique audience.
Can you tell us a bit about Tamatem's partnership with CEQUENS and what it aims to achieve?
Our partnership with CEQUENS represents a strategic move to enhance communication and engagement with our gaming community. The primary aim is to leverage CEQUENS's WhatsApp Business API to provide instant, reliable, and engaging communication with our players. This integration allows us to send our users game updates, personalized content, and support directly, fostering a more connected and interactive gaming community.
How does this fit into your overall suite of services that Tamatem provides to its clients?
The CEQUENS integration complements our suite of services perfectly. It enhances our ability to offer real-time support and engagement, a key component in the gaming industry. This integration means we can offer a more holistic service package, combining our core game development and publishing offerings with advanced, tech-driven customer interaction. It ultimately enhances the overall user experience, increasing user retention and satisfaction.
What motivated you to choose CEQUENS WhatsApp Business API?
Our decision to choose CEQUENS WhatsApp Business API was driven by our commitment to providing seamless and effective communication with our players. WhatsApp's widespread use and familiarity among our target audience made it an ideal platform for this initiative. Additionally, CEQUENS's API offered the flexibility, scalability, and reliability we needed to integrate seamlessly with our existing systems and meet the dynamic demands of the gaming industry.
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