CEQUENS and stc Group collaboration will focus on A2P SMS, message delivery optimization for businesses, individuals, and organizations seeking to communicate directly with their customers through text message interfaces.
Dubai, UAE: CEQUENS, an AI-powered, global leader in communication solutions, proudly announces the signing of a landmark A2P (Application-to-Person) SMS monetization agreement with stc Group, a leading digital enabler and telecommunications leader in the region.
Formalized at Capacity Middle East 2025, the region's most recognized telecommunications and connectivity event, CEQUENS and stc Group’s collaboration will focus on A2P SMS, message delivery optimization for businesses, entities, and organizations seeking to communicate directly with their customers through text message interfaces. By enhancing message delivery systems, businesses using A2P SMS monetization will have opportunities to bolster revenue and sales streams while also reducing spam.
Nermeen Sobhy, VP of Carrier Relations at CEQUENS, shared her excitement about this milestone, stating: "Collaborating with stc Group, a leading digital enabler, is an honor for CEQUENS. This partnership represents a significant step forward in transforming A2P SMS monetization across the region. Together, we are poised to deliver enhanced messaging solutions that empower businesses while driving sustainable growth for operators."
Ziad Alhasson Carrier & Wholesale Sales VP at stc Group, emphasized the value of this partnership: "stc Group’s partnership with CEQUENS aligns with our strategic vision to enhance our technological capabilities and continue to deliver unparalleled services to our customers. We are confident that this collaboration will optimize international A2P SMS traffic and unlock new opportunities for growth.”
The agreement underscores CEQUENS and stc Group’s unwavering commitment to delivering cutting-edge communication solutions while supporting innovative, secure, and scalable technologies, tailored to the region’s dynamic needs.
About CEQUENS
CEQUENS is a multi-award-winning, AI-powered omnichannel communication solutions provider. We are on a mission to simplify customer engagement through our innovation-focused solutions engineered for customer-first organizations. With 6 office locations and 500+ direct network connections, CEQUENS empowers more than 1200 businesses in over 150 countries with faster, better, and stronger communication fine-tuned to their industries. Our platform boasts a 99.96% uptime, is built on industry-leading security standards, and has been recognized by Juniper, Omdia, and ROCCO among others.
About stc Group
stc Group is a digital enabler, offering advanced solutions and driving a role in the digitalization process. The group provides a comprehensive suite of services encompassing digital infrastructure, cloud computing, cybersecurity, Internet of Things (IoT), digital payments, digital media, and digital entertainment. The group comprises 13 subsidiaries across the Kingdom of Saudi Arabia, the Middle East, North Africa, and Europe.
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