Did you know the average attention span of customers has dropped to just 8 seconds?
It’s true and it’s making it harder than ever for businesses to not only capture attention but also convert it into sales. Success in sales today isn’t just about engaging prospects at the top of the funnel during the attraction phase. It’s equally critical to focus on the bottom of the funnel, where purchase decisions are made. This all comes down to being present where your customers are, which is everywhere! With the help of an automated, personalized omni-channel communication system you can take hold of your customers’ attention to sell and even upsell to them, just like our customers did.
1- Premium Card’s Dynamic Promotions
Premium Card is a leading financial service provider, launched in 2002. It stands as Egypt's foremost zero-interest, bank-independent installment card provider.
Premium Card has partnerships with over 1000 outlets across Egypt, offering cardholders access to a wide range of goods and services from apparel and electronics to travel experiences. It also boasts a large community of over 55,000 cardholders who enjoy various benefits throughout the year, including promotions and no minimum purchase requirements.
Challenge
Premium Card was looking for a solution that could support their exponential growth with promotional strategies that would resonate with their diverse customer base.
Solution
Premium Card adopted CEQUENS Omni-Channel Chat solution combined with our SMS and WhatsApp Business APIs to deliver tailored promotions to the right audience at the right time.
Result
With a CEQUENS powered strategy, Premium Card reached their customers with personalized offerings, leading to the following outcomes:
Key takeaway
Revenue is not just about sales numbers; it is also about reducing the cost of operations. By using CEQUENS's solution you can optimize sales cycles to reduce the cost of acquisition and conversion.
2- Bahrain Kuwait Insurance Company (BKIC): Boosting Sales Through Smarter Customer Engagement
Bahrain Kuwait Insurance Company (BKIC), operating as GIG Bahrain, is a prominent insurance provider in the region. Established in 1975 with Bahraini and Kuwaiti shareholders, BKIC uniquely operates as a national insurance company in both Bahrain and Kuwait. They offer a wide range of insurance services, starting from basic health insurance to marine cargo insurance.
Challenge
BKIC aimed to streamline communication with both existing and new customers to enhance policyholder engagement across multiple touchpoints.
Solution
BKIC leveraged CEQUENS’s WhatsApp Business API and its AI-powered chatbot to provide customers with timely and efficient query resolution. This enabled personalized support without the need to wait in line or be transferred between multiple agents for simple inquiries
Result
The solution significantly reduced both first response and resolution times, while also contributing to a 19% increase in revenue. The chatbot enhanced customer satisfaction and retention rates and enabled more effective up-selling and cross-selling to existing customers.
Key takeaways
The key to increasing sales lies not only in reaching out to customers, but also in delivering personalized and swift resolutions through automated, streamlined customer support solutions.
3- Koinz’s B2B and B2C Personalized Sales Strategy
Koinz is a social pickup food app available in Saudi, Egypt, and MENA region. It enables users to order food from a variety of top restaurants, collect loyalty points, and redeem rewards. The app aims to make food ordering convenient and engaging by offering features such as discounts, cashback, loyalty programs, and interactive games and competitions.
Challenge
Koinz wanted to engage their customers in a more personalized way, aiming to convert casual users into loyal app customers and ultimately boost overall revenue.
Solution
To implement an omnichannel communication strategy beyond their application, Koinz adopted the WhatsApp Business API. This integration allowed them to establish a direct communication channel with customers, enabling the dispatch of promotional messages and the collection of feedback through WhatsApp campaigns and utility message templates.
Result
The implementation of CEQUENS WhatsApp Business API led to significant improvements:
Key takeaways
WhatsApp is no longer just for casual chats anymore. For businesses, it’s your digital handshake, building trust and connection with customers in real time.
Your partner in success – CEQUENS Omni-Channel Chat platform
CEQUENS platform offers:
- Integration across many channels including WhatsApp, Facebook Messenger, Instagram, Apple Business Chat, Google RCS, website chat, and more.
- Real-time analytics to track campaign performance and customer behavior.
- Scalability and intelligent automation fine-tuned to your industry needs.
Omnichannel communication isn’t just a trend, it’s the foundation of modern sales and customer engagement. As these case studies demonstrate, businesses that embrace this approach achieve remarkable results while delivering exceptional customer experiences.
Ready to make the switch? Talk to our experts now to get a tailored plan for your business!
Business Partner | 
